I'm Sajeda Faraz, a children's publisher, and I make practical publishing tools for picture book authors. My guides are built on hands-on experience across children's publishing: editorial, design, print, distribution, school programmes and bookshop sales.
I started this because I kept meeting authors with beautiful books and no plan for selling them. Most marketing advice is written for adult novels, and picture books simply don't sell that way. They're chosen by parents, teachers and librarians, they sell by hand, and the best launches look more like a publisher's sales plan than a social media campaign.
So I wrote that plan down. The Inside Children's Publishing Toolkit is the playbook I'd hand any author before launch day: clear, honest, and built for the way children's books really reach children.
Every good picture book deserves to find its readers. I'm here to help yours get there.