Issue Nº 01Inside Children's Publishing Toolkitby Sajeda Faraz

You wrote
the picture book.Now let's get it into little hands.

Picture book illustration
story time
Are Cats Muslim? picture book cover
one of mine
from the
publisher's desk
£99the whole
toolkit

Inside Children's Publishing: a publisher's toolkit for getting your picture book made, seen and sold.

Written by a children's publisher, for Muslim authors and everyone telling the stories children need.

Launch Kit · 18 templates · 2 guides
Instant PDF · UK & US edition

The collection

Three guides. Pick your set.

Start with the toolkit, then add the guide that fits where you are: writing for Muslim children, or taking your book to fairs, shops and other countries.

Inside Children's Publishing Toolkit by Sajeda Faraz: the Launch Kit and guides book
The toolkit

Inside Children's Publishing Toolkit

The 38-page Launch Kit with 18 templates, plus guides to how publishing works and where the opportunities are.

£99
See what's inside →
Writing for Muslim Children: an author's guide by Sajeda Faraz
An author's guide

Writing for Muslim Children

The data, the tropes to retire, authenticity checklists and how to pitch Muslim stories to any list.

£47
See what's inside →
The Book Fairs & Rights Pack: 16 book fairs and 38 trade contacts
Bonus pack

The Book Fairs & Rights Pack

Sixteen book fairs explained, Rights 101, and 38 trade contacts for rights, bookshops and distribution.

£99
See what's inside →
01The problem

Picture books don't sell like novels.

I Call Them My Roses picture book cover
who's really buying?

A four-year-old never buys a book. Parents, grandparents, teachers and librarians do, each for different reasons and in different places. That's why most book-marketing advice, written for adult fiction, quietly fails picture book authors.

And if you're writing Muslim characters, the odds are steeper still. Around one in ten school-age children in England and Wales is Muslim, yet the books on most shelves rarely show them. The toolkit shows you how publishing really works, where your book fits, and how to reach the grown-ups who buy.

Hit and miss

Post. Pay for ads. Hope.

Adult-novel advice that rarely moves picture books.

The publisher's way

Know the industry. Find your readers. Sell by hand.

Planned the way a publishing house would plan it.

02What's in the toolkit

Three parts. One clear path.

  1. The Picture Book Launch Kit38 pages · 10 chapters · 18 templates
  2. Inside Children's Publishingwho touches your book, and when
  3. The Opportunities Directory 2026–27prizes, programmes, publishers

Plus the one-page Picture Book Launch Checklist, free.

Everything I've learned on the publisher's side of the desk, in one toolkit you can use tonight.Sajeda Faraz, publisher
The Ramadan Detective picture book cover
the Ramadan Detective
03The guides

Know the industry. Know your readers.

i.

Inside Children's Publishing

Every stage from manuscript to shelf, the people who touch your book and what they need from you, the three publishing routes, contracts in plain English, and how to spot a vanity press.

ii.

Opportunities Directory

Prizes, mentoring, funding and publishers for children's writers and illustrators, especially Muslim creators and creators of colour, with what's open now and a year-planner tracker.

04Inside the Launch Kit

Ten chapters. One clear plan.

  1. Who really buysparents, teachers, librarians
  2. Positioning that sellshook, comps, the moment
  3. A page that convertscover, metadata, keywords
  4. Pricing for profitevery channel
  5. The 90-day pre-launchweek by week
  6. Launch weekday by day
  7. Schoolsvisits, fees, order forms
  8. Bookshops & librariesthe sheet buyers expect
  9. Social that sells30 post ideas
  10. Keep it sellingemail, ads, calendar
05The templates

18 templates. Zero blank pages.

01

Positioning Canvas

02

Metadata Checklist

03

Pricing & Profit Calculator

04

Advance Information Sheet

05

Early Reader Invitation

06

Bookstagrammer Outreach

07

Bookshop Pitch

08

School Visit Pitch & Menu

09

Parent Letter & Order Form

10

Press Release

11

Launch Week Checklist

12

90-Day Calendar

13

30 Post Ideas

14

Event Checklist

15

Sales Tracker

16

Outreach Tracker

17

Amazon Ads Card

18

Day 30/60/90 Review

Scroll sideways →
06Your biggest opportunity
Children reading a picture book together
The pitch emailDear Head Teacher, I'd love to visit your Reception and Year 1 classes for a story time…
Visit menu☐ Assembly
☐ Workshop
☐ Signing
Order formName ________
Signed copies __ × £__
Schools

More books in a morning than a month of posting.

You're paid a fee on top, too. That includes Islamic schools and weekend madrasahs as well as mainstream primaries.

  • A pitch email that gets a reply
  • A visit menu schools say yes to
  • A parent order form for signed copies
07How it works
i.

Download

Everything arrives by email the moment you buy.

ii.

Get the map

Read Inside Children's Publishing, then fill in your Positioning Canvas.

iii.

Launch & grow

Follow the 90-day plan, and use the directory to choose your next opportunities.

08From the publisher
A note

Every picture book deserves its readers.

I'm Sajeda Faraz, a children's publisher. My MA research looked at why so few children's books show Muslim children, and what it takes to change that. I made this toolkit so more picture books, especially the stories our children need to see themselves in, reach the families, classrooms and libraries they were written for.

Sajeda
The Wish of a Palestinian Tree picture book cover
from my shelf
From my list
Are Cats Muslim? picture book cover
Are Cats Muslim?
I Can Speak English picture book cover
I Can Speak English
Like and Follow picture book cover
Like and Follow
Saeed's Special Letter picture book cover
Saeed's Special Letter
A Beautiful Return picture book cover
A Beautiful Return
I Call Them My Roses picture book cover
I Call Them My Roses
09What comes next

When you want people in your corner.

The toolkit gives you the knowledge. When you're ready for feedback, accountability and real opportunities, the next steps happen at the Little Hibba Academy.

Monthly membership
£47a month
  • Two live calls a month: an open Q&A and a "hot seat" tear-down of pitches, query letters, portfolios and plans
  • An always-current opportunities board: submission windows, editor wishlists, prizes and illustration briefs
  • A monthly accountability partner or writer–illustrator match
  • A new real-world case study or successful pitch every month
  • Themed monthly reviews with video feedback on your submission
Join the membership →
The Academy cohort

Limited to 10 places

  • An intensive cohort that runs a few times a year
  • Live mentorship and direct feedback on your book
  • Ends in a Pitch Day with a real contract opportunity
  • Members hear first when places open
See the Academy →

Both run through the Little Hibba Academy, separate from this shop.

10Questions
What exactly do I get?

Two instant PDF downloads: the 38-page Picture Book Launch Kit with 18 fill-in templates, and a 17-page guides book with Inside Children's Publishing and the Opportunities Directory 2026–27. The one-page launch checklist is included too.

Is it only for Muslim authors or Islamic books?

No. Everything works for any picture book, and every author is welcome.

My book is already out. Is it too late?

Not at all. Start with positioning, then go straight to schools, bookshops and the opportunities directory.

Do I need a big following?

No. The toolkit focuses on schools, events, bookshops, libraries, prizes and targeted outreach.

Does it work outside the UK?

Yes. It's a UK & US edition, and the directory covers both.

What's the Little Hibba Academy?

It's where I offer ongoing support: a £47-a-month membership with live feedback calls and an always-current opportunities board, and a small Academy cohort that ends in a Pitch Day. You don't need it to use the toolkit. Find out more.

A Beautiful Return picture book cover
for every child
I Can Speak English picture book cover
and every shelf

Give your book
the launch it deserves.

Launch Kit · 18 templates · 2 guides · £99

Get the Toolkit → Not ready? Get the free launch checklist All book covers and illustrations © Sajeda Faraz and the illustrators. All rights reserved.
£99Inside Children's Publishing Toolkit
Get the toolkit →